Designing seamless experiences that elevate brands and engage users

A pharma company needed to know where and why users left who were taking GLP-1 medication. Average use was 3 months, so start and end mattered. I ran ethical remote research with interviews and four surveys reaching 20,000 users. Findings led to new designs and a 30% conversion increase.

Switching insurance isn't as simple as it seems. This UX case study tested a late-stage cancellation flow before building. Early research changed the project's direction despite fixed requirements and expert agreement.